# Products

> One-time sales of a course, ticket, mentoring session or material. The fields on each tab, price and installments, payment methods, who pays the fee, stock, post-purchase, how to unlock a space with the purchase, and where the product is sold.

A **product** is something you sell **once**: a recorded course, a ticket to a meetup, a one-off mentoring session, a PDF, a giveaway. The buyer pays in full or in installments, and the purchase can unlock access to a space in the community.

For charges that repeat (monthly or annual fees), the path is different: [billing options](/monetizacao/opcoes-de-cobranca) inside a [plan](/monetizacao/planos).

## What it's for

| Community | Product | What the purchase unlocks |
|---|---|---|
| Online school | "Excel from scratch" course, R$ 297 in up to 12 installments | The Excel Courses space |
| Coworking space | Day pass, R$ 60 | The **Day visitors** space |
| Association | Conference ticket, R$ 450, 200 seats | The event space, with the program |
| Mentoring | One-hour 1:1 session, R$ 350 | The session's private space |

## How it works

### Types

| Type | How it charges | Where you create it |
|---|---|---|
| **One-time Product** | Once, paid in full or in up to 12 card installments | **Monetization › Products** |
| **Billing option** | Again every period | **Monetization › Options** |

This article covers the one-time product.

### Status

| Status | Meaning |
|---|---|
| **Draft** | Being prepared. Not on sale. It's the status of a new product, and you can create and edit it before the Business Information is approved |
| **Active** | On sale. Only with the [Business Information](/pagamentos/informacao-comercial) approved |
| **Inactive** | Off sale, with nothing deleted. People who already bought keep their access |

**Prefer deactivating to deleting** a product that has already sold. Deleting takes the product off the list, and the screen warns that it *"will be permanently removed, including all product data and settings, sales and transaction history, and buyer records"*.

### Where the product is sold

A one-time product is sold in two ways:

1. **In a [Store](/espacos/loja)**: a space that lists products. The store follows visibility like any other space, and only people who can see the store can buy what it shows.
2. **Through the direct link**: with the direct link turned on, the product appears in the community's product catalog, at `/products`, and any member can buy it.

A product that isn't in a store the person can see, and has no direct link, is refused at checkout: *"This product is not available for purchase here. Look for it in the community store."*

> [!SOON]
> The **Store** space and the **direct link** switch don't appear on screen yet: today they're set through the API (`PUT /api/storefront/spaces/{spaceId}` and `directLinkEnabled` on the product). Meanwhile, the `/products` catalog shows only products with a direct link, and it's empty in communities that don't use one yet.

### Who can

Create, edit, publish and delete products: **owner** and **admin**. **Finance** sees products and sales, without editing.

## Step by step: create a product

*Role: owner or admin.*

1. Open **Monetization › Products** and click **Create Product**.

### General tab

![The General tab of Create Product](/screens/produto-geral.png "Create Product › General (interface in Portuguese).")

2. **Internal Reference Name** (optional): only the staff sees it. E.g. *Excel from scratch — March cohort*.
3. **Product Name** \*: the name the buyer sees. E.g. *Excel from scratch*.
4. **Short Description** \* and **Full Description** \*: the short one appears on cards; the full one, on the product page.
5. **Slug (SEO-friendly URL)**: generated from the name; change it if you want a shorter address.
6. **Status** \*: **Draft** keeps the product in preparation; **Active** publishes it on creation. Publishing requires [approved Business Information](/pagamentos/informacao-comercial#publishing-a-product-or-an-option): until then, choosing **Active** saves the product as a draft, with the rest of the form, and you can set everything up.
7. **Product Images**: **Main Image (16:9)**, 2000×1125 px recommended, and **Featured Image (1:1)**, 800×800 px. JPG, PNG, GIF or WebP, up to 20 MB.

### Payment & Pricing tab

![The Payment & Pricing tab of Create Product](/screens/produto-pagamento.png "Create Product › Payment & Pricing.")

8. **Price** \*: the product's price.
9. **Maximum Installments**: from 1 to 12 (the default is 12). Installments apply to cards only; PIX and boleto are paid in full.
10. **Payment Methods**: **Credit Card**, **PIX** and **Boleto**. Tick at least one: *"Select at least one payment method"*.
11. **Who Pays the Fees?** \*:
    - **Organization**: *"The organization absorbs transaction fees"*. The buyer pays the listed price.
    - **Buyer**: *"Fees are passed to the buyer"*. The fee is added to the price at checkout.
    The form opens with **Buyer** selected: check it before saving.

    Right below it, **Who pays the installment interest?**:
    - **Buyer** (the default): *"Card installment interest is added to the price: paying in full costs the list price."*
    - **Organization**: the interest comes out of what the community receives, and the buyer pays the price split, with nothing added.
    See [Annual in installments](/monetizacao/anual-parcelado#installment-interest).
12. **Control Stock?**: **Yes** to limit seats, and then the **Stock Quantity**. Once sold out, the product stops selling: *"Product is not available for purchase"*.

### Plans tab

13. If the product is an **add-on** to a plan, the tab shows which plans. The list of add-ons lives on the plan itself: in **Monetization › Plans**, edit the plan and tick the product under **Add-ons**. See [Add-ons](/monetizacao/adicionais).

### Advanced tab

14. **Post-Purchase**:
    - **Redirect URL**: where to send the buyer after paying (e.g. the course's welcome page);
    - **Thank You Message**: the text shown when the purchase is complete.
15. **Organization & Metadata**: **Display Order** (1 = first) and **Benefits**, one per line.

### SEO tab

16. Title and description for search engines and for the link preview.

17. Click **Create**.

## Step by step: unlock a space with the purchase

*Role: owner or admin.*

1. Create the course (or event) space with **Private** visibility.
2. Under **Who gets in › Products**, click **Add a product** and choose the product.
3. Save. Buyers get in; anyone who hasn't bought sees the space with the *Requires a purchase* lock.

See [Visibility and access](/conceitos/visibilidade-e-acesso).

## Examples with numbers

The platform fee is 6.99% + R$ 2.49 per sale, with any payment method. See [Platform fee](/pagamentos/taxa-da-plataforma).

**A R$ 297 course, the community pays the fee (Organization).**
The buyer pays R$ 297.00 (in full, or in up to 12 card installments). Fee: R$ 20.76 + R$ 2.49 = R$ 23.25. The community keeps **R$ 273.75**.

**The same course, the buyer pays the fee (Buyer).**
The buyer pays R$ 297.00 + R$ 23.25 = **R$ 320.25**. The community keeps R$ 297.00.

**A R$ 450 ticket with 200 seats, PIX.**
Each sale leaves R$ 450.00 − R$ 31.46 − R$ 2.49 = **R$ 416.05**. All 200 seats sold add up to R$ 83,210.00 net.

**The R$ 297 course in 10 card installments, with the buyer paying the interest.**
Interest for 7 to 12 installments: 6.00%, R$ 17.82. The buyer pays R$ 314.82, in 10 installments of about R$ 31.48. The fee is still calculated on R$ 297.00, and the community receives the same R$ 273.75 (fee paid by the organization).

Installments don't change the platform fee.

## Common errors and how to fix them

| Message | What to do |
|---|---|
| *Product title is required* / *Product price is required* | Fill in the name and the price |
| *Select at least one payment method* | Tick card, PIX or boleto |
| *Product must be active to accept purchases* | Change the status to **Active** |
| *Product is not available for purchase* | Stock has run out; increase the quantity or turn stock control off |
| *This product is not available for purchase here. Look for it in the community store.* | Put the product in a store the buyer can see, or turn on the direct link |
| *To publish and start selling, the community needs approved business information…* (when saving as **Active**) | The form shows **The product is still a draft** and *"Your other changes were saved."* Click **Open Business Information**, submit it for review and publish after it's approved |
| *This product is priced in …, but the approved business information uses …* | The draft was created in another currency. Adjust the currency and the price, then publish |
| *Community must have approved business information to enable paid products* (at checkout) | The Business Information isn't approved, or it was edited and went back to review. See [Business information](/pagamentos/informacao-comercial) |
| *You already purchased this product* | The person already has the product; there's nothing to buy again |

## Frequently asked questions

**Can I create the product before the Business Information is approved?**
Yes. It starts as a draft, in the currency of the Business Information's country (or in reais, if there's no Business Information yet), and you can edit it as much as you like. Only publishing and selling wait for approval.

**Can I sell the same course forever, with no monthly fee?**
Yes: that's exactly what a one-time product is. The purchase unlocks the course space and doesn't expire.

**Can buyers pay in installments?**
Yes, in up to 12 card installments, up to the maximum you set. The platform fee is the same as for a single payment. Installments carry Memberfy's installment interest (4.29% in total for 2 to 6 installments, 6.00% for 7 to 12), paid by the buyer by default. For the community to absorb the interest, choose **Organization** in **Who pays the installment interest?**. See [Annual in installments](/monetizacao/anual-parcelado#installment-interest).

**Can I discount a product?**
Yes, with a [coupon](/monetizacao/cupons) that includes the product under **Applicable Products**.

**Does changing the price affect people who already bought?**
No. The new price applies to future sales.

**How do I see who bought?**
In the **Buyers** column of the product list, and in the statement under **Monetization › Dashboard**.

## In the API

`POST /api/products` with `type: "ONE_TIME"`, `title`, `price`, `maxInstallments`, `allowedPaymentMethods`, `feePayer` (`ORGANIZATION` or `BUYER`), `hasStock`, `stockQuantity`, `directLinkEnabled`; `POST .../products/{id}/publish` and `unpublish`. Creating doesn't require approved Business Information; publishing (or `PUT` with `status: ACTIVE`) without it returns 403, and with a currency different from the approved country's, 400 (`param: currency`). See [Products](/api/referencia/products).

## Related

- [Monetization overview](/monetizacao/visao-geral)
- [Store](/espacos/loja)
- [Coupons](/monetizacao/cupons)
- [Checkout](/pagamentos/checkout)